Pantene

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2D Animation • Branding • Graphic Design • Interaction Design • Motion Design • User Experience Design • Visual Design

Project Scope

Project Goals & Objectives

To create vertical social media videos that break the 4th wall. To create a call to action element at the end of the video.

Project Requirements

To use the elements provided only. The Pantene logo must show at all times. The Pantene brand guideline must be adhered to. After Effects file to be submitted after project. After Effects file must be packaged before submission. The exports must be 1080p. Export in MP4 or MOV only. No plugins should be used in creating the videos.

Project Scope Description

Motion and transition research. Implement instructions given. Render videos into required dimensions and specifications. Submit videos into the portal and share the source file in the shared folder.

Project Exclusions

Inclusions: Pantene Logo, Pantene Products
Exclusions: Elements outside of the project.

Project Constraints

Time: Within 1-2 days per video.
Money: Paid after submission of videos including bonuses.
Scope: All deliverables have been given to complete the project in time.
Resources: All resources are available.
Risks: Researching new trends may delay the creation process.

Project Assumptions

A 15-second video is not easy to create especially when you are trying to convey a message or marketing a particular product.

Project Deliverables

Final Vertical Videos (MP4)

The task to break the 4th wall was a challenging one. I spent some time understanding what I needed to do to break the 4th wall. The concept is to grasp but the execution was not exactly straightforward. Luckily, I had the idea of using masks to cut out areas of the footage to portray a break from the 4th wall. Below, are different aspects I experimented with and iterated to reach the final videos for submission.

Due to the copyright structure of this project I am not allowed to share the design processes I went through. I can share the before and after images and the final videos.