Remaynne

Design Process

Empathizing

As always every project I undertake, I have an onboarding meeting with the client or partner to ensure we are on the same creative page and to empathize deeply with the other stakeholder. In this case, the makeup business owner wanted to improve her company’s brand. She wanted to offer makeup artistry services for booking, to reach a wider audience aside from Instagram online, to make the process of booking, viewing prices, and asking questions easy, and to allow her to easily access booked clients while being able to schedule and track them.

It was very clear what she wanted. She wanted a brand that targeted primarily brides and any woman out there who wants to look the best version of herself for photoshoots, birthdays, and any special occasion. She wanted the target audience to be WOWed! To have the feeling of, “This is who I want to book for my occasion!” They should be sold! Essentially the new brand should be very calm, peaceful, minimal, and luxurious. She then described Remaynne as a well-poised, calm, sweet, and fun-loving woman.

What struck me the most was what she wanted her audience to take away whenever they encountered the brand or website. She said,” the clients can always have a stunning look without changing who they are. They shouldn’t have to alter how they look but remain in love with their natural look. Remaynne will make them more beautiful with their natural look. Their encounter would be so powerful that the name “REMAYNNE” would always be on their minds. With this, I felt ready to dive into ideating and defining the task at hand.

Ideation & Defining

From meeting with the business owner and asking questions from my design brief, I had the necessary tools to define this design problem. She needed a rebrand or brand refinement, a concise set of elements to clearly communicate her brand. She also needed a website where clients can book her services upon which she can plan a schedule accordingly. Finally, she needed to learn how to utilize all the elements of the rebrand to ensure her brand is well represented across all her business platforms and materials. The initial idea was to create a booking app. Upon sharing this idea with her, we realized the cost was too high, we also needed to ensure that the app is available on all app stores. We then settled on a website, where anyone with a browser irrespective of the operating system can access the booking service (which was cost-effective). Now that we knew what exactly we wanted to create and have defined a solution, it was time to prototype.

Prototyping

Generating various iterations for the brand took some months. The business owner and I met frequently to ensure we were happy with the direction the new brand was taking. I started off with the primary logo. After we agreed on the one we loved, we then progressed to the secondary logo, icon, colors, and usage. I ended the prototyping stage with an animation to clearly communicate the tagline of the brand, “Remain in Love”. The website also went through several iterations, all the user experience and user interface iterations took place on a holding website. Prototyping is still ongoing as we are learning from feedback from users who are currently testing the website. Below are some visual representations of the prototyping process with the final brand board. The link to the website is in the “Testing” section below.